About Us
starting out
“Happiness lies in the joy of achievement and the thrill of creative effort.” – Franklin D. Roosevelt
OUR WHY …
Hillarys Distillery was founded with a simple purpose: to build a family‑run craft distillery that reflects our values, our passion, and our Western Australian home. After many years in demanding professional roles, we sought a venture that offered balance, creativity, and a legacy for our children.
A 2019 trip to Daylesford inspired us to pursue distilling, and by 2020 we committed fully to the journey. Over the next two years, we focused on learning the craft, securing our premises and licences, developing our brand, and refining our products. In 2022, Hillarys Distillery officially launched.
We are proud to produce premium, small‑batch spirits using local ingredients and sustainable methods. Our distillery is built on family, craftsmanship, and a dedication to quality.
Founders
Chris & Celina
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CHRIS HOOK
Director and Head Distiller
Chris brings more than three decades of experience in IT, specialising in service delivery, project management, and people leadership. Alongside his professional career, he has spent nearly 18 years as an all‑grain brewer and self‑taught distiller, consistently impressing friends and peers with his ability to craft balanced, high‑quality beverages.
Chris’s strengths lie in flavour development, process documentation, and repeatability — ensuring every batch meets the highest standard. His passion for craft production and continuous learning is at the heart of Hillarys Distillery’s product quality.
CELINA HOOK
Sales & Marketing Manager
Celina’s background spans over 20 years in hospitality and more than a decade in science and information technology, including roles in analytical chemistry, HACCP compliance, and technical leadership. She has also developed strong skills in small‑business management, online marketing, and eCommerce through formal training and hands‑on experience.
After 12 years as a full‑time parent, Celina took this opportunity to return to business with renewed energy, applying her expertise to brand development, customer engagement, and operational growth at Hillarys Distillery.
